Successful fairs - for employees & organizers

Exhibition or Fair. It´s a special situation. How to talk to the right visitors to get precious potential customers? How to present your company succesffully? How to get good leads that result in new customers?

You learn how to behave at exhibitions and how to present yourself to attract more visitors to your booth. And of course find out who can be a potential customer. Get to know how you best present at your booth and how to moderate with a mikrophone when introducing your company and its products.

Goal: The goal of the seminar is to get to know how you present yourself and your company successfully at exhibitions.
Target Group: Employees who work at an exhibition booth; Entrepreneurs who present themselves at fairs; organizers who need to prepare the next fair
Prerequisites:  none
Description: Turn the exhibition for your company from a sole presence to a success getting new customers.
Content:  the seminar includes several topics:
  • Prepareation of the exhibition attendance
  • Analysis of the booth - What hinders visitors getting in touch with you; What attracts them; Where do you best position yourself (your employees); etc.)
  • How to dress
  • Visitor analysis - recognize your potential customers
  • How to apporach visitors
  • Moderation and presentation with mikrophone
  • Body Language
  • After the fair: Follow-Up
Method: The methods include lecture and individual exercises.
Max. attendees: 8
Note: The price includes beverages and snacks.
Trainer: Ellen Hermens
Seminar type: Inhouse Seminar and open rhteoric seminar
Duration: 1 day

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